Research

Marketing Research



1.  What benefit would be gained by utilizing linear programming (LP) for marketing research?

2.  Discuss and provide a basic example of how LP can be used for marketing and/or consumer research.



Textbook: Render, B., Stair, R.M., Jr., & Hanna, M.E. (2011). Quantitative Analysis for Management (11th edition). Upper Saddle River, NJ: Pearson Prentice Hall. 9780132149112

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