Marketing

Organizational Archetypes 



Explain two organizational archetypes and discuss how organizational structure influences innovation 2-3 paragraphs, include at least one reference other than the textbook.



Required Text:  Tidd, J. and Bessant, J. (2009). Managing Innovation:  Integrating Technological, Market and Organizational Change 4th Ed. Hoboken, NJ: Wiley & Sons.

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