bus 599 week 3 Functional Level Strategy

From the e-Activity, determine the functional level strategy of both UPS and FedEx. Next, compare and contrast each company- quality practices and level of responsiveness to customers. Note: Be sure to relate the "Six Strategies for Creating Competitive Advantage” from the video into your response. This is the link to the video:Video Source: WHC2012 (2012, January 22). Six Strategies for Creating Competitive Advantage in Your Creative… [Video file]. Retrieved from http://www.youtube.com/watch?v=ZhBhjF7ocW0.

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