bus 599 week 2 Apple’s Strategy

Week 2 Discussion Apple's New Strategy  From the e-Activity, evaluate the level of success of Apple- current competitive strategy. Next, suggest one (1) new innovation strategy for Apple geared toward maintaining an edge in the industry. Provide a rationale for your suggestion. This is the link to the video from the e-activity: Video Source: Bloomberg (2013, April 25). Apple- Next Products: Is a New Strategy Needed? [Video file]. Retrieved from http://www.youtube.com/watch?v=glnTz5HD05U.
• Using Porter- Five Forces Model located in Chapter 2 of your textbook, assess Apple- strengths and weaknesses of each dimension of the model in comparison with those of Samsung, Apple- strongest competitor. Justify your response by utilizing at least one (1) example based on customer focus.
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