Marketing Management

•	ANALYSIS: (150 words) Build upon the article you wrote last week and analyze how the societal marketing used by the company fits within its overall mission and what type of target audience it is likely to positively affect. Your analysis must be substantiated by research from articles in the library's full-text databases. 



•	APPLICATION: (150 words)How can this type of information on consumers be used by the marketing manager in his or her marketing communications and strategy? 

Please provide references.
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