Interview a consumer from each of the following age groups • 18-25 years old • 26-45 years old • 46 years or above (you may vary the ages slightly) Determine which they purchase more of online books or software Be sure to find out reasons behind their answers Then, address the following questions: • Do they prefer buying from Web sites and having products delivered? • Is shopping at a bricks and mortar establishment preferable? • Do they do a little of both: online shopping and bricks and mortar? For your post, compare and contrast responses. What are the implications for sellers (3 paragraphs total for the post)?
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