Case Study

Questions for Discussion: No minimum or maximum of words.



1. If you were Monsanto’s CEO, how would you best balance the conflicting needs

of the variety of stakeholder groups that Monsanto must successfully engage?



Answer:





2. Companies like Monsanto that can offer technology to improve human lives are

often said to have a moral obligation to society. How can Monsanto best fulfill

this moral obligation while also protecting society and the environment from the

potential negative consequences of its products?



Answer:





3. What can Monsanto do to alleviate stakeholder concerns? How could these

actions be woven into the marketing strategy for the company’s products?



Answer:
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