Select a company and one of their products or services to implement a new strategic marketing plan or defend the company- current marketing strategy. Ensure that you have received instructor approval prior to beginning this project. Analyze the current marketing situation at the company you have selected. Assume that the marketing department must implement a new marketing strategy or defend the company- current marketing strategy. Create or Describe the Strategic Marketing Plan for your company (refer to Framework for Marketing Management p. 23) including customer segmentation, market focus, and value positioning strategies. Defend your decisions with research and outline what steps your company will take to communicate the new marketing focus. Write a 750-1,000 word paper. Format your paper consistent with APA guidelines.
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