FINANCIAL ANALYSIS Ford Motor Company

This assignment will use the most recent quarter of financial reporting for FordMotor Company. You will need to go to Ford's Website, located at  http://corporate.ford.com/our-company/investors,to retrieve the financial statement information.
Write a five to seven (5-7) page paper in which you:
1.	Based on the most recent quarter pre-tax operating profit, project the profit for the next four (4) quarters assuming that the U.S economy stays the same as today, declines into a recession and modestly improves. Explain the assumptions made to support your calculations.
2.	Discuss three (3) key financial ratios that you would analyze to determine whether or not Ford would be a wise investment opportunity.  Explain your rationale.
1.	Based on your analysis of the key ratios, describe the strategies you would recommend to Ford's management team to improve its financial performance. Explain your rationale.
2.	Evaluate how the refusal of the federal government's "Bail Out" fund may have impacted Ford's financial performance negatively and posrtively.
3.	Use three (3) external sources as part of your assignment.
 Your assignment must follow these formatting requirements:
•	Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
•	Include a cover page containing the title of the assignment, the student's name, the professor's name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.
 The specific course learning outcomes associated with this assignment are:
•	Analyze financial reports, prepare analysis, and draw conclusions based on the financial analysis.
•	Use technology and information resources to research issues in accounting management.
•	Write clearly and concisely about accounting management  using proper writing mechanics.
 
Grading for this assignment will be based on answer quality, logic/organization of the paper, and language and writing skills, using the following rubric.