What is consumer involvement What are the three broad categories of consumer buying decisions? Give a personal example of a product that you have purchased that falls in each category. What is a “target market? (b) What is an “undifferentiated targeting strategy, a concentrated targeting strategy, multi-segment targeting strategy, and a one-to-one targeting strategy? (also include an example of a firm for each strategy you are familiar with that you feel is practicing each strategy other than those listed in the text-i.e.-Ford/multi-segment targeting).
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