the Strategic Innovation Simulation Tool

Once you have signed into the site you can begin to use the Strategic Innovation Simulation Tool. You need to achieve the best results possible and avoid getting fired!   You are encouraged to run the simulation several times.  You try for your highest score.  The better the scores the better your grade for this assignment. I will only count your highest score.  

Here is a description of the each scenario:

INTRODUCTORY SCENARIO (Already Completed)
In this setting, the simulation will determine the sales estimate based on last year's sales. Users will not be held accountable for variance from this estimate.
ADVANCED SCENARIO
In this setting, users will be required to enter yearly pro forma sales estimates on the Decide screen. The sales estimate will generate the projected revenue, and 3% of that value will be their available R&D spending. If users have a significantly negative sales variance in one year, or a consistently negative sales variance for three years in a row, they will be fired. Users can also be fired if they are unprofitable for three years in a row.

Questions for the discussion paper:

1. Briefly describe a challenge you faced in each scenario. 

2. Identify at least two strategies that you used in addressing the challenge described above. Identify one strategy that worked and one strategy that did not work. 

3. Based on what you experienced in this simulation as well as what we have covered in class, identify at least one specific piece of advice would you give to an innovative CEO. Your response should be clearly related to the readings and any readings referred to should be cited. 

4. What did you learn from the simulation about running a business and making the decisions of a CEO faced with a possible disruptive innovation? 

5. What did you like or not like about both simulation?