Central marketing issue in the case

Nascar: Can”t keep a good brand Down
You will analyze this case according to the following guidelines: 
•	present the central marketing issue/problem in three to four sentences
•	list the specific strengths, weaknesses, opportunities & threats presented in the case
•	identify which of the SWOT factors are most critical to the organization’s on-going success and why (1 – 2 pages)
•	describe three unique alternative solutions to the central issue/problem (each alternative description should be at least one page in length and should be comprehensive – in other words, it should not be feasible or appropriate to implement more than one alternative and each alternative should clearly address target market and relevant product, pricing, promotion and distribution strategies)
•	recommend one strategy alternative and include a two to three paragraph justification of your recommendation, drawing upon the results of the SWOT analysis and providing clear linkage back to the central marketing issue/problem.
Case : Nascar: Can”t keep a good brand Down

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