Venture Idea and Need/Opportunity

Venture Idea and Need/Opportunity
Your first team task will be to brainstorm a new venture idea and describe the market
opportunity. Think of yourselves as entrepreneurs seeking to take an idea and making it into a
feasible opportunity that will generate revenue.
What products or services are being offered? Where is it located (bricks/mortar/online/both)?
Describe the market opportunity. What trends are favorable to the venture? Is the market
growing? Keep in mind you should not assume that the reader is familiar with your
product/service, so be sure to explain and describe it carefully. Your instructor will need to
approve your idea before moving forward.

NOTE: Keep in mind as you complete each task of the feasibility plan that the end result will be
a prepared professional plan. You and your team will take all the information gathered and
combine it into one organized and professional document representing a business plan.
Each team must submit their venture idea and market opportunity to the appropriate course

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