Advantages Global Expansion

Note this is organization is the Family Restaurant. You are the Marketing Manager making recommendations for the one restaurant that needs assistance.
Global Marketing This week- assignment is focused on global marketing. Thanks to technology, the world is getting smaller. But there are still legal, cultural and other factors affecting global marketers.
For this assignment you will need to research and write a 2-3 page paper on Global Marketing.
In the paper you must include a discussion on:
The advantages, disadvantages and challenges of global expansion. Explain how companies adapt to marketing globalization. A suggested strategy for global expansion for an organization (include a brief summary of whatever organization you choose to use as your example). Before you start writing—read all of the material for this week- assignment. As you read, highlight the areas of the text that align to this week- paper.
Next, take a few minutes to write an outline. This will save you a lot of time if you do this before starting to write. Here is an example of a sample outline for this paper. Your outline will look different—it will have the specifics that you intend to include in your paper.
Sample Paper Outline
Title: Global Marketing
Introductory Paragraph (Write your thesis first…the rest of the paper will flow from your thesis.)
Possible thesis statement: See Week 1 for an example.
Paragraph 1: Advantages, disadvantages and challenges of global expansion and e-commerce
Paragraph 2: A suggested strategy for global expansion for an organization (include a brief summary of whatever organization you choose to use as your example).
Paragraph 3: A suggested strategy for global expansion for an organization (include a brief summary of whatever organization you choose to use as your example).
Conclusion Paragraph: Which links back to thesis…do not introduce new ideas here.
Provide references to support information in paper. List your references in the text of the paper and at the end of the paper in a separate section.