MKT 421 Week 2 Team (only My Part)

Learning Team

Marketing Plan: Phase I

 

Company: Starbucks

Products: (1) Drive up windows (2) an app for smart phones to place orders

 

 

Create a new product or service for an existing organization. This product or service will be the basis for your Marketing Plan Paper. Obtain your instructor’s approval of your product or service before beginning this project. 

 

Write a 1,400- to 1,750-word paper that includes the following:

 

•        Introduction – 150 words – Other Student

 

•        An overview of the existing organization – 250 words - Other Student

 

•        A description of the new product or service – 250 words - Other Student

 

•        An explanation of the importance of marketing to your selected organization’s success – 250 words - Other Student

 

•        A SWOTT (strengths, weaknesses, opportunities, threats, and trends) analysis on the new product or service – 350 words - (My Part)

 

•        The marketing research approach you would use to develop the marketing strategy and tactics for this new product or service – 250 words -(My Part)

 

•        Conclusion – 150 words - Other Student
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