Business Plan for Room for Dessert

Assignment 1: Business Plan for Room for Dessert
Analyze the strengths and weaknesses of the business plan proposed in the Room for Dessert case
study and write a 2-3 page paper in which you do the following:
1. Assess the strengths and weaknesses of the “people” factor.
2. Assess the strengths and weaknesses of the “opportunity” factor.
3. Assess the strengths and weaknesses of the “context” factor.
4. Assess the strengths and weaknesses of the “risk and reward” factor.
Your assignment must follow these formatting requirements:
• Typed, double-spaced, using Times New Roman font (size 12) with one-inch margins on all
sides; references must follow JWMI style guide and writing format. Check with your professor for
any additional instructions.
• Include a cover page containing the title of the assignment, the student- name, the professor-
name, the course title, and the date. The cover page and the reference page are not included in
the required assignment page length.
The following are specific course learning outcomes associated with this assignment:
• Evaluate the competitive landscape, sales, and distribution channels for new business ventures.
• Use technology and information resources to research issues in new business ventures and
entrepreneurship.
• Write clearly and concisely about new business ventures and entrepreneurship using proper
writing mechanics.