Altius Golf Case Study

Write a 1,400-word (minimum) paper in which you evaluate and analyze the competitive market landscape, product positioning and available pricing options in developing Altius Golf's marketing strategy. Include

the following:



• An evaluation of Altius Golf's market share and what will happen if Altius maintains the status quo.

• Analyze the challenges Altius faces with regard to channel shift, competitors and consumer price sensitivity.

• What should Altius' marketing objectives be? What trade-offs must it manage?

• Evaluate and recommend whether Altius should implement a "Fighter Brand", i.e., the Elevate, strategy
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