According to Maslows hierarchy, which basic needs does the Patagonia culture meet? What would it be like to work at Patagonia? Hint: Go to Patagonia website and find the section on jobs. What your assessment of the company- work environment? (20 points) Use the expectancy theory and/or the equity theory of motivation to explain how feeling underpaid might affect the work of a Patagonia associate and what a manager can do to increase the employee's motivation. (20 points) What do you think might be Patagonia- biggest challenge in keeping employees motivated? If you were managing a team of Patagonia employees in the retail stores, how would you keep them motivated?
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