BUS 599 Week 4 Discussion A Rotten Apple Please respond to the following: • Watch the following 2013 Bloomberg- video Watch Video Apple's Next Products: Is a New Strategy Needed? Duration: (4:23) YouTube URL: http://www.youtube.com/watch?v=glnTz5HD05U • Based on the video, fast forward to current day and give your opinion on whether or not Apple- product strategy should change given its current rate of success and potential competing companies (i.e. Samsung, etc.) operating within their market. Provide a rationale for your response. • For reference, review the supplemental article on Michael Porter- Five Forces.
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