Marketing Management

Interview a consumer from each of the following age groups:

•	18–25 years old

•	26–45 years old

•	46 years or above (you may vary the ages slightly)

 

Determine which they purchase more of online: books or software. Be sure to find out reasons behind their answers. 

Then, address the following questions:

•	Do they prefer buying from Web sites and having products delivered?

•	Is shopping at a bricks and mortar establishment preferable?

•	Do they do a little of both: online shopping and bricks and mortar?

For your post, compare and contrast responses. What are the implications for sellers (3 paragraphs total for the post)?



  1. Question Attachments

    1 attachments —

Answer Detail

Get This Answer

Invite Tutor