marketing management


 Select a Fortune 500 international company in the service industry. Using your selected company as the basis for your research, prepare a paper that will:

•	Describe the main line of business of the company

•	Name four of the countries in which the company operates

•	Explain, in detail, the implementation of the 4P's marketing mix concept by the company

•	Describe any differences observed in the implementation of this concept, from one country to another.

Present your findings as a 4-5 pages Word document formatted in APA style. Make sure to include an abstract.
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