Energy drink

Make Your Mark
It is time to brand your product!
Create a brand complete with logo, color, jingle or whatever you feel will entice your target consumer to purchase your product.
Write a two page paper (double spaced, 12 pt Times New Roman font)explaining the process you used to brand your product. Include a copy of your "logo" and/or "jingle" on the second page.
Include a cover sheet and 2-3 references.  References should be obtained through the Grantham University online library.  Only one website reference will be allowed (not Wikipedia).  Please adhere to the Publication Manual of the American Psychological Association (APA), 6th ed., 2nd printing when writing and submitting assignments and papers.
 
Break Even
This week you will continue the work you started on your new product.  This week you will identify and explain the BE (break-even point).
                                
1.Using a spreadsheet software program, create a chart showing the costs of your product or service and at least three different price points you might consider selling the product.
2.In a separate area on the spreadsheet, explain the chart and the price points (use your own words).
3.Select your BE point and explain why you selected that specific BE point.
4.(Explanation should be a minimum of 500 words, spelling and grammar count. Use Times New Roman 12 point font, double spaced. Note:  even though you are writing within the spreadsheet use APA style.)
5.In your explanation, be sure to consider the cost of: 
â—¦raw materials
â—¦labor
â—¦fixed costs
â—¦delivery
â—¦advertising
6.You may need to be creative as you come up with pricing (this is ok).
7.This spreadsheet will be included in your final Marketing Plan (see Week 8).