come up with an idea for a new product or service and dscribe it here. what value does it provide to consumers? 2- who are the target market(s) for your product? remember to be spesific, but you can use multiple segmentation bases. why did you chose these groups ? 3- how do you want your product to be positioned in the mind of your consumer? come up with a positioning statment. 4-are there any factors that will influance the rate of adoption of your product ( chapter 6 )? if so, what can you do to compat those factors? 5- if you answerd "no" to question four, disscus what your company can do to help buyers during each step of the decision making process (i.e., how can you trigger a need? how can you help them in their information search? etc.. if you answered " yes " to question four, skip this question
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