MKTG 303 Week 7 Discussion | Assignment Help | APUS
- american-public-university-system / MKTG 303
- 22 Feb 2020
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MKTG 303 Week 7 Discussion | Assignment Help | APUS
Week 7 Discussion
All Discussions Related to Week Seven
THREAD: Discussion Questions (Week 7)
Answer the following discussion questions this week. You need to answer at least one DQ by the end of Wednesday so that your classmates have some discussion items to encourage discussion before the end of the week. You must also interact with at least one student (or the instructor) before the weekend to receive full participation credit in this course).
1. The term "metrics" is commonly used by Internet marketers. Be prepared to explain your understanding of the meaning of the term.
2. What kinds of variables are needed to measure the effectiveness of branding efforts on the Internet? Where are these measures obtained?
3. The increasing use of the Internet around the world has heightened consumer concerns about the privacy of their personal data. What is the nature of the concerns, and what are their implications for Internet marketing activities?
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