MKTG 303 Week 4 Discussion | Assignment Help | APUS
- american-public-university-system / MKTG 303
- 22 Feb 2020
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MKTG 303 Week 4 Discussion | Assignment Help | APUS
Week 4 Discussion
Answer the following
discussion questions this week. You need to answer at least one Discussion by
the end of Wednesday so that your classmates have some discussion items to
encourage discussion before the end of the week. You must also interact with at
least one student (or the instructor) before the weekend to receive full
participation credit in this course).
1. What is
consumer interactions data and why is it important to understanding and serving
Internet consumers better?
2. The chapter
states that organizational issues usually present the greatest barrier to
successful capture and use of customer transactions data. Can you think
of some ways in which organizational issues could impede the capture and use of
marketing-relevant data?
3. A
businessperson who is not an Internet expert asks you whether the Internet is
useful for branding. What answer would you give and how could you support
it with illustrations?
USA 
India