Regression Models 1. What benefit does a variable provide when developing and examining models? 2. Explain the purpose of simple linear regression and scatter diagrams. Please provide a simple linear regression model and define each variable used. 3. Describe multiple regression analysis and discuss potential uses for this model Required Text: Tidd, J. and Bessant, J. (2009). Managing Innovation: Integrating Technological, Market and Organizational Change 4th Ed. Hoboken, NJ: Wiley & Sons.