Marketing Plann A prominent university, located in Phoenix, Arizona will be launching a new product. This product is an audio book. This is beneficial to auditory learners and students with busy lifestyles. This will complement the Ebook that the university sells to students. The Ebook can be downloaded or students may read these books from the computer. Classes are held online and in traditional classrooms. The university offer online classes to students in the U.S., Caribbean, and Europe.