MKT 431 Week 2 Assignment Help | University Of Phoenix
- University of Phoenix / MKT 431
- 06 Dec 2019
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MKT 431 Week 2 Assignment Help | University Of Phoenix
Ethical Analysis Paper
Purpose of Assignment
The purpose of this assignment is to evaluate
and analyze the ethical behavior as shown in events surrounding a crisis or a situation that a company has experienced. Handling an ethical situation can
have an impact on your finances, marketing credibility, and customer loyalty.
Your learning team will select an ethical
example and complete the following:
- Identify
the key issues facing the company and the incidents that led to the
ethical issue.
- Explore
actions that the company and its representatives failed to do to prevent
the situation.
- Describe
which of the 12 ethical questions posed by Laura Nash illustrate the
ethical shortcoming.
- Recommend
what the company should have done to prevent the situation, and provides
guidelines for future ethical behavior.
- Analyze how the company regained public trust and credibility after the ethical incident?
Assignment Steps
Your learning team can select one of the following ethical examples and conduct additional research in the University Library:
- VW
(Diesel emissions falsification)
- British
Petroleum (the Gulf Oil spill)
- Enron
(accounting dishonesty
- Mylan
Epipen, (pricing scandal)
- Wells
Fargo, (fake account scandal)
- Martha
Stewart
- Exxon-Valdez
(oil tanker spill)
- Ford
(Firestone tire)
- Toyota
(acceleration issue)
- Samsung
(exploding cell phones)
Cite at least three research sources for this paper with APA formatting. Your paper should be no less than 800 words in length.
- VW
(Diesel emissions falsification)