Foreign Market Entry and Diversification

 Foreign Market Entry and Diversification
1.	Create an argument for diversification of your business that will be 
presented to the board of directors or business investors. 
2.	Develop a strategy for diversification indicating the products and 
industries for the diversification and how synergies may be gained from the 
diversified activity.
3.	Identify and discuss the foreign market that the company should enter and 
discuss the strategy it should use to enter the market.
4.	Discuss the challenges that company may face in the foreign market, and how 
it might respond strategically to minimize the impact of these challenges.
5.	Create a scenario when it would not make sense for the company to diversify 
or expand into a foreign market. Provide support for your rationale. 
6.	Assess how the company will create a business environment conducive to 
ethical behavior.

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