Final Marketing Plan Section II: Situational Analy

Final Marketing Plan Section II: Situational Analysis 
Submit the next section of the Final Marketing Plan, Situational Analysis (Section II D & E of the Marketing Plan Outline). The analysis should be completed on the same company chosen from Week 1. 
A. The Company - ASK ME FOR COMPANY AND PRODUCT
1. Mission
2. Product/Service Offering
3. Positioning
4. SWOTT Summary:
          a) Strengths
          b) Weaknesses
          c) Opportunities
          d) Threats
          e) Trends
5. Historical Results
B. Competition
1. Direct Competition ASK ME
2. Indirect Competition ASK ME 
The assignment should be 2-3 double-spaced pages.
GRADING RUBRIC
Description: 

Total Possible Score: 8.00
Explanation of the company section from the marketing plan outline including a discussion on how each component contributes to the overall success of the organization.
Total: 4.20
Distinguished - Completely explains the components of the company and thoroughly examines and discusses the section. Discusses how each component contributes to the overall success of the organization.
Proficient - Competently explains the components of the company and includes some discussion on how each component contributes to the overall success of the organization.
Basic - Somewhat explains the components of the company with little discussion on how each component contributes to the overall success of the organization.
Below Expectations - Fails to explain the components of the company with no discussion on how each component contributes to the overall success of the organization.
Non-Performance - The explanation of the company is either non-existent or lacks the components described in the assignment instructions.

Explanation of the competition section from the marketing plan outline including a discussion on how each component contributes to the overall success of the organization.
Total: 2.00
Distinguished - Comprehensively explains the components of the competition section and thoroughly discusses how each component contributes to the overall success of the organization.
Proficient - Clearly explains the competition section and includes some discussion on how each component contributes to the overall success of the organization.
Basic - Moderately explains the competition with little discussion on how each component contributes to the overall success of the organization.
Below Expectations - Fails to explain the competition section with no discussion on how each component contributes to the overall success of the organization.
Non-Performance - The explanation of the competition is either non-existent or lacks the components described in the assignment instructions.

Critical Thinking: Explanation of Issues
Total: 0.50
Distinguished - Clearly and comprehensively explains in detail the issue to be considered, delivering all relevant information necessary for full understanding.
Proficient - Clearly explains in details the issue to be considered, delivering enough relevant information for an adequate understanding.
Basic - Briefly recognizes  the issue to be considered, delivering minimal information for a basic understanding.
Below Expectations - Briefly recognizes the issue to be considered, but may not deliver additional information necessary for a basic understanding.
Non-Performance - The assignment is either non-existent or lacks the components described in the instructions.

Critical Thinking: Evidence
Total: 0.50
Distinguished -  Employs persuasive information from credible source(s), to develop an ample analysis or synthesis of the topic. Viewpoints of experts are scrutinized thoroughly.
Proficient - Employes applicable information from credible source(s), to develop an analysis of the topic.
Basic - Identifies applicable information from credible source(s), but may neglect the application of such information toward the analysis of the topic.
Below Expectations - Displays information from external source(s), but such information may lack credibility and/or relevance.  Neglects the application of such information toward the analysis of the topic.
Non-Performance - The assignment is either non-existent or lacks the components described in the instructions.

Written Communication: Control of Syntax and Mechanics
Total: 0.20
Distinguished - Displays meticulous comprehension and organization of syntax and mechanics, such as spelling and grammar. Written work contains no errors, and is very easy to understand.
Proficient - Displays comprehension and organization of syntax and mechanics, such as spelling and grammar. Written work contains only a few minor errors, and is mostly easy to understand.
Basic - Displays basic comprehension of syntax and mechanics, such as spelling and grammar. Written work contains a few errors, which may slightly distract the reader.
Below Expectations - Fails to display basic comprehension or syntax or mechanics, such as spelling and grammar. Written work contains major errors, which distract the reader.
Non-Performance - The assignment is either non-existent or lacks the components described in the instructions.

APA Formatting
Total: 0.20
Distinguished - Accurately uses APA formatting consistently throughout the paper, title and reference page.
Proficient - Exhibits APA formatting throughout the paper, however, layout contains a few minor errors.
Basic - Exhibits basic knowledge of APA formatting throughout the paper.  Layout does not meet all APA requirements.
Below Expectations - Fails to exhibit basic knowledge of APA formatting.  There are frequent errors making the layout difficult to distinguish as APA.
Non-Performance - The assignment is either non-existent or lacks the components described in the instructions.

Page Requirement
Total: 0.20
Distinguished - The paper meets the specific page requirement stipulated in the assignment description.
Proficient - The paper closely meets the page requirements predetermined in the assignment description.
Basic - The paper meets over half of the page requirement.
Below Expectations - A fraction of the page requirement is completed.
Non-Performance - The assignment is either non-existent or lacks the components described in the instructions.

Resource Requirement
Total: 0.20
Distinguished - Provides ample resources and uses the correct amount of sources from the specified search agent.
Proficient - Provides the approximate number of sources, while using some of the correct search agents specified in the assignment instructions.
Basic - Provides over half of the  sources required in the assignment instructions.
Below Expectations - Barely provides adequate resources and unable to include sources from specified search agent.
Non-Performance - The assignment is either non-existent or lacks the components described in the instructions.

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