Final Marketing Plan Section III: Marketing Strate

Final Marketing Plan Section III: Marketing Strategy

Submit the third section of the Final Marketing Plan, Marketing Strategy (Section III of the Marketing Plan Outline). The analysis should be completed on the same company chosen from Weeks 1 and 2.

Marketing Strategy - BLACKBERRY Z10
A. Value Proposition
B. Critical Issues
C. Financial Objectives
D. Marketing Objectives
E. Target Market Strategy
F. Messaging
G. Branding
The assignment should be 2-3 double-spaced pages.

Carefully review the Grading Rubric for the criteria that will be used to evaluate your assignment.
Grading Rubric
Description: 

Total Possible Score: 8.00
Explanation of the marketing strategy section from the marketing plan outline, including a discussion on how each component contributes to the overall success of the organization.
Total: 6.20
Distinguished - Perfectly explains the components of the marketing strategy section and thoroughly discusses how each component contributes to the overall success of the organization.
Proficient - Adeptly explains the marketing strategy section and includes some discussion on how each component contributes to the overall success of the organization.
Basic - Generally explains the marketing strategy with little discussion on how each component contributes to the overall success of the organization.
Below Expectations - Fails to explain the marketing strategy section with no discussion on how each component contributes to the overall success of the organization.
Non-Performance - The explanation of the marketing strategy is either non-existent or lacks the components described in the assignment instructions.

Critical Thinking: Explanation of Issues
Total: 0.50
Distinguished - Clearly and comprehensively explains in detail the issue to be considered, delivering all relevant information necessary for full understanding.
Proficient - Clearly explains in details the issue to be considered, delivering enough relevant information for an adequate understanding.
Basic - Briefly recognizes  the issue to be considered, delivering minimal information for a basic understanding.
Below Expectations - Briefly recognizes the issue to be considered, but may not deliver additional information necessary for a basic understanding.
Non-Performance - The assignment is either non-existent or lacks the components described in the instructions.

Integrative Learning: Connections to Discipline
Total: 0.50
Distinguished - Autonomously synthesizes or draws conclusions by combining examples, facts, or theories from multiple disciplines.
Proficient - Autonomously correlates examples, facts, or theories from multiple disciplines.
Basic - Attempts to correlate examples, facts, or theories from multiple disciplines.
Below Expectations - Student, when prompted, displays inconsistent examples, facts, or theories from multiple disicplines.
Non-Performance - The assignment is either non-existent or lacks the components described in the instructions.

Written Communication: Control of Syntax and Mechanics
Total: 0.20
Distinguished - Displays meticulous comprehension and organization of syntax and mechanics, such as spelling and grammar. Written work contains no errors, and is very easy to understand.
Proficient - Displays comprehension and organization of syntax and mechanics, such as spelling and grammar. Written work contains only a few minor errors, and is mostly easy to understand.
Basic - Displays basic comprehension of syntax and mechanics, such as spelling and grammar. Written work contains a few errors, which may slightly distract the reader.
Below Expectations - Fails to display basic comprehension or syntax or mechanics, such as spelling and grammar. Written work contains major errors, which distract the reader.
Non-Performance - The assignment is either non-existent or lacks the components described in the instructions.

APA Formatting
Total: 0.20
Distinguished - Accurately uses APA formatting consistently throughout the paper, title and reference page.
Proficient - Exhibits APA formatting throughout the paper, however, layout contains a few minor errors.
Basic - Exhibits basic knowledge of APA formatting throughout the paper.  Layout does not meet all APA requirements.
Below Expectations - Fails to exhibit basic knowledge of APA formatting.  There are frequent errors making the layout difficult to distinguish as APA.
Non-Performance - The assignment is either non-existent or lacks the components described in the instructions.

Page Requirement
Total: 0.20
Distinguished - The paper meets the specific page requirement stipulated in the assignment description.
Proficient - The paper closely meets the page requirements predetermined in the assignment description.
Basic - The paper meets over half of the page requirement.
Below Expectations - A fraction of the page requirement is completed.
Non-Performance - The assignment is either non-existent or lacks the components described in the instructions.

Resource Requirement
Total: 0.20
Distinguished - Provides ample resources and uses the correct amount of sources from the specified search agent.
Proficient - Provides the approximate number of sources, while using some of the correct search agents specified in the assignment instructions.
Basic - Provides over half of the  sources required in the assignment instructions.
Below Expectations - Barely provides adequate resources and unable to include sources from specified search agent.
Non-Performance - The assignment is either non-existent or lacks the components described in the instructions.

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