hat was once pseudo Earth Day is now a year-round, Green marketing revolution,
as described in the following:
Purchasers of a national magazine qualified for a free reusable shopping
bag.
• A reality show eliminated water bottles from the set.
• A popular water bottle company rolled out a new bottle made of 30% less
plastic.
Address the following:
Pick an existing consumer product.
• Pitch an idea to the product- manufacturer to position it as Green. Sell
the concept as if you are the marketing executive for the Green company looking
to win the account.
• Identify your competition, and discuss how your new and improved product is
poised to compete (3 paragraphs total for the post).
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