BUS 521 WEEK 5 DISCUSSION 

BUS 521 WEEK 5 DISCUSSION 
Brand Identity Please respond to the following
	Select two well-known companies from the same industry, and then analyze their identities / brand images by evaluating their differences and similarities. Determine what sets each core message apart from competitors.
	Evaluate how a company- brand identity promotes customer loyalty and retention in terms of customer service, competitive price, communication, special treatment, and loyalty and rewards programs. Provide an example to support your evaluation.

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