BUSN 460 Week 4 Discussion | Devry University

BUSN 460 Week 4 Discussion | Devry University

Week 4: Discussion

Marketing anticipates and measures the importance of the needs and wants of a given group of customers and responds with need satisfying good and services.  it is important not to confuse marketing and advertising - advertising is just part of the overall marketing plan and the 4Ps - product, price, promotion and place.  What product or service have you purchased recently based on effective marketing, and why?  In your second post, discuss a product or service that you have noted recently that has suffered from ineffective marketing support. 

 

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