MKG 220 Week 5 Assignment | Indiana Wesleyan University
- Indiana Wesleyan University / MKG 220
- 05 May 2022
- Price: $13
- Management Assignment Help / Marketing Management Assignment Help
MKG 220 Week 5 Assignment | Indiana Wesleyan University
5.3 Assignment: Promotional Tools
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Instructions |
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*Before
submitting, please make sure you have reviewed the 5.3 Assignment: Promotional Tools page* Instructions
1.
Review the rubric to make sure you understand the criteria for
earning your grade. 2.
Read and review Chapter 11,
“Integrated Marketing Communications,” from the textbook Principles
of Marketing, along with the following resources: a.
Promotion b.
The Marketing Mix - Marketing
Promotion c.
Promotion d.
Explain the
Marketing Promotional Tools in Detail e.
Marketing
Mix – Promotion (Promotional Strategy) 3.
Find at least one example of each of these three promotional
tools in the current 4.
press, on the Internet,
on TV, or in another media source: a.
Advertising b.
Public Relations (PR) c.
Personal Selling 5.
Create one 15-slide PowerPoint presentation that describes how
the company is 6.
using each of the three tools and what each tool is meant to
accomplish. a.
Discuss in the PowerPoint if each promotional tool is
successful in delivering the companies’ messages. 7.
In the same PowerPoint presentation, start a new topic.
Using Alexa or
other social media-ranking sites, research at least one social media site
that is used as a promotional tool. Locate answers to the following
questions. Report your findings 8.
in an outline format or
in a table within the presentation. a.
What website are you researching? b.
How would you describe the site? c.
Global rank? d.
Global rank trend? e.
Demographics? f.
How fast does it load? g.
Where are the site’s visitors located? h.
Bounce rate? i.
Linking sites? j.
Identify a company that might use the social media site
selected, and explain in k.
one sentence why the
social media site you researched will meet the company’s needs. 9.
Requirements: a.
Prepare a 15-slide PowerPoint presentation, including one
slide for the title and b.
one slide for references. c.
Use a minimum of two references from the course textbook
and/or media d.
resources linked to this workshop. e.
Use a minimum of one reference from the Bible. f.
Be sure to cite all sources using APA format. 10.
For questions on APA Style, go to OCLS APA Writing Styles Guides. 11.
When you’ve completed your assignment, save a copy for
yourself and submit a 12.
copy to your instructor by the end of the workshop. |
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