MKG 220 Week 5 Discussion 3 | Indiana Wesleyan University
- Indiana Wesleyan University / MKG 220
- 05 May 2022
- Price: $7
- Management Assignment Help / Marketing Management Assignment Help
MKG 220 Week 5 Discussion 3 | Indiana Wesleyan University
Advertising
Messages
Must post first.
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*Before posting, please make sure you have
reviewed the 5.4 Discussion:
Advertising Messages page*
1.
Review the rubric to make sure you understand the criteria for
earning your grade.
2.
Peruse the “30 Advertisement Design Tips That
Turn Heads: Brilliant Case Studies” web page.
3.
Read and review section 11.1, “Integrated
Marketing Communications (IMC),” section 11.4, “Advertising
and Direct Marketing,” and section 11.5, “Message
Strategies,” in Principles
of Marketing as well as the following resources:
a.
Integrated Marketing Communications
- The Complete Explanation
b.
Types of Advertising Appeals &
Great Examples of Top Brands Using Them | How Leading Brands Use Ads.
c.
Integrated
Marketing Communications and the Changing Media Landscape
d.
Creativity in
Advertising: When It Works and When It Doesn’t
e.
How Many Ads
Do You See in One Day?
f.
Advertising Appeals - Rational Appeal,
Emotional Appeal, Teaser Advertising
4.
Select an image from your daily life activities, not from the web page
mentioned above or from an internet search, representing one of the following
advertising categories:
a.
Surprise (advertising placed somewhere new to you)
b.
Mistake (spelling, picture, etc.)
c.
Well targeted, focused, easy to read
d.
“Made you take a second look”
e.
“What in the world are they advertising?”
5.
Navigate to the threaded discussion and respond to the following
discussion prompts:
a.
Post the image you found and a link or description, for you need
to find the ad on your own; do not use one of the samples from the resources
provided in this module. Look for an example in your daily life.
b.
Describe how the image represents one of the advertising categories.
6.
Your initial post is due by the end of the fourth day of the
workshop.
7.
Read and respond to at least two of your classmates’ postings,
as well as all instructor follow-up questions directed to you, by the end of
the workshop.
8.
Your postings should also:
a.
Be well developed by providing clear answers with evidence of
critical thinking.
b.
Add greater depth to the discussion by introducing new ideas.
c.
Provide clarification to classmates’ questions and insight into
the discussion.
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