MKG 220 Week 5 Discussion 2 | Indiana Wesleyan University
- Indiana Wesleyan University / MKG 220
- 05 May 2022
- Price: $7
- Management Assignment Help / Marketing Management Assignment Help
MKG 220 Week 5 Discussion 2 | Indiana Wesleyan University
Distribution
*Before posting, please make sure you have
reviewed the 5.2 Discussion:
Distribution page*
Instructions
1.
Review the rubric to make sure you understand the criteria for
earning your grade.
2.
Read and review Chapter 8, “Using
Marketing Channels to Create Value for Customers”, section 9.1, “Sourcing and
Procurement,” section 9.2, “Demand
Planning and Inventory Control,” section 9.3, “Warehousing
and Transportation,” and section 9.4, “Track and
Trace Systems and Reverse Logistics,” in Principles
of Marketing.
3.
Read and review the following resources:
a.
Video: Marketing: Channels of Distribution
b.
Web page: Distribution
Channels
c.
Web page: Supply Chain
Management Concepts
d.
Web page: Distribution
e.
Web page: Direct vs.
Indirect Distribution Channel: What's the Difference?
4.
Navigate to the threaded discussion and respond to the following
discussion prompts:
a.
Select a product in your home that you use on a daily basis.
i.
You may not use
a coffee product for your assignment.
b.
Using the Internet, research the steps in its distribution
channel.
c.
In your initial post, in full sentences, create a bulleted list
of the steps in the distribution channel from raw material to the end consumer.
d.
Place the URLs for the information in your list below the
information in the list. You must use a minimum of three URLs for this
assignment.
5.
Review the Distribution
Channel Sample Posting file for an example of the finished initial post.
6.
Your initial post is due by the end of the fourth day of the
workshop.
7.
Read and respond to at least two of your classmates’ postings,
as well as all instructor follow-up questions directed to you, by the end of
the workshop.
8.
Your postings should also:
a.
Be well developed by providing clear answers with evidence of
critical thinking.
b.
Add greater depth to the discussion by introducing new ideas.
c.
Provide clarification to classmates’ questions and insight into
the discussion.
USA 
India