MKG 220 Week 4 Discussion | Indiana Wesleyan University
- Indiana Wesleyan University / MKG 220
- 05 May 2022
- Price: $7
- Management Assignment Help / Marketing Management Assignment Help
MKG 220 Week 4 Discussion | Indiana Wesleyan University
Defining
Products
*Before posting, please make sure you have
reviewed the 4.2 Discussion:
Defining Products page*
Instructions
1.
Review the rubric to make sure you understand the criteria for
earning your grade.
2.
Read and review the following resources:
a.
Chapter 6 of Principles of Marketing
b.
Defining Products - An Introduction
c.
The Difference Between Goods &
Services
d.
Difference Between Goods and
Services - Goods Services Continuum
e.
The Difference Between Goods &
Services
h.
Difference
Between Goods and Services
3.
Navigate to the threaded discussion and respond to the following
discussion prompts:
a.
Explain the various definitions of the word “product.” What does
it mean to you?
b.
Describe the difference between goods and services.
c.
Discuss the concept that product can refer to the entire
portfolio of the Four P’s.
d.
Provide a unique example to support your response.
4.
Your initial post is due by the end of the fourth day of the workshop.
5.
Read and respond to at least two of your classmates’ postings,
as well as all instructor follow-up questions directed to you, by the end of
the workshop.
6.
Your postings should also:
a.
Be well developed by providing clear answers with evidence of
critical thinking.
b.
Add greater depth to the discussion by introducing new ideas.
c.
Provide clarification to classmates’ questions and insight into
the discussion.
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