MKG 220 Week 2 Assignment | Indiana Wesleyan University
- Indiana Wesleyan University / MKG 220
- 05 May 2022
- Price: $5
- Management Assignment Help / Marketing Management Assignment Help
MKG 220 Week 2 Assignment | Indiana Wesleyan University
2.4 Assignment: Purchasing Decisions Interview
|
*Before
submitting, please make sure you have reviewed the 2.4 Assignment: Purchasing
Decisions Interview page* Instructions
1.
Review the rubric to make sure you understand the criteria for
earning your grade. 2.
Read and review the following resources: a.
7 Reasons
Why Market Research Leads Any Business Decision b.
How to
Market at Each Stage of the Buying Decision Process c.
The 6 Stages
of the Customer Buying Process & How to Leverage Them 3.
Download the Purchasing
Decisions Interview template. 4.
Using the template, interview a friend or family member about
a recent 5.
purchase they made. a.
Be sure to ask follow-up questions as necessary to ensure that
your b.
interviewee has fully
addressed each question. 6.
Summarize the decision factors involved in the interviewee’s
purchase process. 7.
Submit: a.
A completed Purchasing Decisions Interview document b.
A one-page (250-word) summary c.
A minimum of two references from the resources linked to this
workshop d.
A minimum of one reference from the Bible
i.
Be sure to cite all sources using APA format. 8.
For questions on APA Style, go to OCLS APA Writing Styles Guides. 9.
When you’ve completed your assignment, save a copy for
yourself and submit 10.
a copy to your
instructor by the end of the workshop. |
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