MKG 220 Week 1 Discussion 2 | Indiana Wesleyan University
- Indiana Wesleyan University / MKG 220
- 05 May 2022
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MKG 220 Week 1 Discussion 2 | Indiana Wesleyan University
Defining Marketing
*Before posting, please make sure you have
reviewed the 1.2 Discussion:
Defining Marketing page*
Instructions
1.
Review the rubric to make sure you understand the criteria for
earning your grade.
2.
Read and review section 1.1, “Defining
Marketing,”
section 1.4, “Themes and
Organization of This Book,” and all of Chapter 16, “The Marketing
Plan,”
including section 16.1, “Marketing
Planning Roles,” section 16.2, “Functions of
the Marketing Plan,” section 16.3, “Forecasting,” and section 16.4, “Ongoing
Marketing Planning and Evaluation,” from the textbook Principles
of Marketing.
3.
Read and review the following resources:
a.
Introduction to Marketing: The
Marketing Mix
d.
How Marketing
Influences Our Daily Life
e.
Marketing:
Exchanges and Relationships
f.
Interview with
a marketing icon
h.
Sources of
Value to the Buyer
j.
6 Steps to a
Marketing Plan
4.
Select five individuals, who may include friends, relatives, and
classmates, and ask them to define marketing in their own words.
a.
Selected interviewees should represent various demographic
backgrounds and professions.
5.
Navigate to the threaded discussion and respond to the following
discussion prompts:
a.
Summarize the responses from the individuals whom you
interviewed.
b.
Write your own definition of marketing.
c.
Consider the areas of your life that are affected by marketing.
Do marketers develop needs or wants? Provide at least one example to support
your response.
6.
Your initial post is due by the end of the fourth day of the
workshop.
7.
Read and respond to at least two of your classmates’ postings,
as well as instructor follow-up questions directed to you, by the end of the
workshop.
8.
Your postings should also:
a.
Be well developed by providing clear answers with evidence of
critical thinking.
b.
Add greater depth to the discussion by introducing new ideas.
c.
Provide clarification to classmates’ questions and insight into
the discussion.
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