MKG 220 Week 1 Discussion 1 | Indiana Wesleyan University

MKG 220 Week 1 Discussion 1 | Indiana Wesleyan University 

The Four P's 

*Before posting, please make sure you have reviewed the 1.3 Discussion: The Four P’s page*

Instructions

1.   Review the rubric to make sure you understand the criteria for earning your grade.

2.   Read and review the following resources:

a.    Jesus: The Greatest Marketing Genius of All Time

b.    Marketing Mix. 4P Model and 7P Model.

c.    The 4Ps of Marketing

3.   Navigate to the threaded discussion and respond to the following discussion prompts:

a.    Give one example of marketing you have experienced recently.

b.    Describe the Four P’s in the marketing example.

c.    Give an example of how Jesus drew upon the Four P’s in communicating His message.

4.   Your initial post is due by the end of the fourth day of the workshop.

5.   Read and respond to at least two of your classmates’ postings, as well as instructor follow-up questions directed to you, by the end of the workshop.

6.   Your postings should also:

a.    Be well developed by providing clear answers with evidence of critical thinking.

b.    Add greater depth to the discussion by introducing new ideas.

c.    Provide clarification to classmates’ questions and insight into the discussion.

 

 

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