BUS 274 Week 2 Assignment 2 | Indiana Wesleyan University

BUS 274 Week 2 Assignment 2 | Indiana Wesleyan University 

Instructions

1.   Review the rubric to make sure you understand the criteria for earning your grade.

2.   Continue work on your Organization Case Study.

3.   Installment Two of your organization case study should include the following:

a.   What demographic, economic, and political trends are most likely to have the largest impact on the organization? Identify threats and opportunities that the organization faces in both the short term and long term.

b.   What are the organization’s internal strengths and weaknesses? Do you believe that the organization’s mission, goals, and objectives are structured in a manner that is consistent with those strengths and weaknesses?

c.   Viewing the organization’s principal products and services, where do you believe these offerings are positioned relative to the traditional product life cycle? And market positioning?

d.   What observations can you make regarding the degree of customer focus which the organization exhibits?

e.   What steps has the organization taken to compete more effectively in the new transnational global marketplace?

f.    What is the primary source of the organization’s competitive advantage, and does the existing corporate strategy (and structure) capitalize on that advantage?

4.   The following references provide pertinent and concise information on the subject matter to get you started:

a.   Five Components of an Organization's External Environment

b.   SWOT Analysis

c.   SWOT Analysis: How to Develop a Strategy For Success

d.   What Is Competitive Advantage? Three Strategies That Work

5.   Your paper should show a high level of insightful and critical thinking.

6.   Your paper should have a title page, body, and reference page. The cover and reference page will not count toward any length requirement.

7.   Use proper spelling, grammar, APA formatting, and include citations from the reading and your research as appropriate. Your paper should include research from at least two reputable scholarly sources.  

8.   Refer to OCLS APA Writing Styles Guides for APA questions. 

9.   When you have completed your assignment, save a copy for yourself and submit a copy to your instructor by the end of the workshop.

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