MGT 658 Week 3 Discussion

MGT 658 Week 3 Discussion | american-intercontinental-university

Assignment Details

Assignment Description

Graduate Programs Discussion Boards

Discussion Boards (DB) are a key component of online learning. They foster active participation of learners and dialog with fellow learners and instructors. Graduate-level courses require learners to create original posts to course DBs and to engage in dialogue by responding to posts created by others throughout the course. Original posts and responses should be substantive, and if references are made to the works of others, APA guidelines for in-text citations and references apply.

Minimum Weekly DB Expectations

• Post an original and thoughtful Main Post to the DB prompt.
• Respond to at least 2 other posts from learners and/or the instructor (Response Posts).
• The first contribution (Main Post or Response Post) must be posted before midnight (Central time) on Friday of each week.
• Two additional responses are required after Friday of each week.
• For DB assignment prompts with a Part One and Part Two, Part One should be addressed in the first week of the unit with a Main Post and minimum of 2 Response Posts, and Part Two should be addressed in the second week of the unit with a Main Post and a minimum of 2 Response Posts.

More on DBs

At the end of each unit, DB participation is assessed based on level of engagement and the quality of the contribution to the discussion. DBs allow learners to learn through sharing ideas and experiences as they relate to course content. Because it is not possible to engage in two-way dialogue after a conversation has ended, no posts to the DB are accepted after the end of the unit. Learners must demonstrate an appropriate depth of understanding of course content to receive credit for having submitted substantive posts. Typically, this is achieved with 3–4 strong paragraphs for Main Posts and 2–3 strong paragraphs for Response Posts.

DB3

McDonald’s is a force to contend with both domestically and globally. The company has been a success story world-wide because of its focus on marketing details and because it plans globally yet acts locally.

Choose a doughnut/cinnamon bun/bread company with presence in two global markets. Access the two countries’ specific Web sites for the product you wish to discuss.

• List the differences in product offerings in these 2 host countries and then compare same to home based product
• Go to your company’s Web site in the 2 countries and discuss the promotion/advertising that is done there. Is it different or the same as the home base advertising? Explain.

WEEK 5:

Interactive: Read a classmate’s post whose country is different from yours and whose product may or may not differ. Compare and contrast their findings with yours, draw and share your conclusion in a substantive response back to him/her

WEEK 6:

Interactive: Read another learner’s post whose country is once again different from yours and from the countries you commented on in interactive 1 and whose product may or may not differ. Compare and contrast their findings to yours, draw and share your conclusion in a substantive response back to him/her.

Visit the cia.gov Web site and check the world fact book for the countries you have covered – 6 in total (your 2 and the interactive 4). Explain your views as to the fit between product and location based on the following forces: political legal (3 factors), economic (3 factors), and socio-cultural ( 3 factors

APA format is mandatory (in text).

There are two main types of databases accessible in the library, through “FIND ARTICLES & BOOKS.” Keep in mind that the most popular databases are: ABI Inform Collection, Academic Search Complete, and Business Source Complete. As a graduate student, you must steer away from inferior Web sites with anonymous writers, articles found on consultant Web sites, materials on sites like QuickMBA.com, MarketingProfs.com, etc. Dictionaries and Encyclopedias most often repeat the information from your text. Acceptable Internet resources include among others government sites (especially for statistics). You are not permitted to use any open-source Web site in this course.

In your own words, post a substantive response to the Discussion Board question(s) and comment on other postings. Your response should address the DB question(s) and move the conversation forward. You will be graded on the quality of your postings, including mastery of the concept as well as critical thinking. If asked for your opinion, do not simply state that it is a good or bad idea; elaborate on your reasons and argument. Include enough detail to substantiate your thinking as well as your position on the questions or comments.

For assistance with your assignment, please use your text, Web resources, and all course materials.

Your assignment will be graded in accordance with the following criteria. Click here to view the grading rubric.

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