BUS 350 Week 8 Quiz

BUS 350 Week 8 Quiz | Mercer University   

Question 1

All of the following are unique features of e-commerce technology, except:  

·         transparency.  

·         personalization/customization.  

·         interactivity.  

·         richness. 

·         global reach.

 

 Question 2

Information __________ exists when one party in a transaction has more information that is important for the transaction than the other party. 

·         asymmetry  

·         transparency  

·         complexity  

·         discrimination  

·         competition

 

 Question 3

Compared to traditional goods, digital goods have:  

·         lower marginal costs of production.  

·         higher delivery costs.  

·         higher copying costs.  

·         higher inventory costs.  

·         higher marginal costs.

 

 Question 4

Which of the following Internet business models involves a merchant creating an online digital environment that enables people with like interests to share information?

·         Community provider  

·         Service provider 

·         Market creator

·         Transaction broker 

·         Portal

 

 Question 5

Which of the following best illustrates the sales revenue model?  

·         Apple accepts micropayments for single music track downloads.  

·         eBay receives a small fee from a seller if a seller is successful in selling an item.  

·         Yelp receives a fee after steering a customer to a participating website where he or she makes a purchase. 

·         Pandora provides basic services free but charges a premium for advanced services.  

·         Netflix charges customers a monthly fee for access to its library of movies.

 Question 6

Ikea asked for the help of its customers in designing new furniture.  This is an example of:  

·         crowdsourcing.  

·         prediction markets.  

·         behavioral targeting.  

·         long-tailed marketing.  

·         social shopping.

 

 Question 7

A secure website that links a large firm to its suppliers and other key business partners is called a(n):  

·         private industrial network.  

·         e-hub  

·         marketspace.  

·         exchange.  

·         net marketplace.

 

 Question 8

The type of decision that can be made by following a definite procedure is called a(n) ___________ decision. 

·         structured 

·         operational  

·         unstructured  

·         procedural

·         semistructured

Question 9

What kind of decision-making tool could help you develop a recommended system for your firm's website which has over 1 million visitors a month?  

·         Big data analytics   

·         Sensitivity analysis  

·         Goal seeking  

·         Forecasting  

·         Simulation

 

 Question 10

Expert systems:  

·         use rules based on human expertise.  

·         solve problems too difficult for human experts.  

·         are based on DO WHILE rules.  

·         share characteristics with mainframe computing.  

·         are a type of machine-based intelligence.