MGMT 311 Week 6 Discussion | Assignment Help | Embry Riddle Aeronautical University
- embry-riddle-aeronautical-university / MGMT 311
- 10 Aug 2019
- Price: $8
- Other / Other
MGMT 311 Week 6 Discussion | Assignment Help | Embry Riddle Aeronautical University
Week
6 Discussion
Now
Open for Business . . .
Overview
A
vertical marketing system (VMS) involves the key members of a distribution
channel—producer, wholesaler, and retailer—working together as a unified group
to meet consumer needs.
The
most common type of contractual vertical marketing system is a franchise
organization. Visit the International
Franchise Association (IFA) (Links to an external site.) and find a
franchise that interests you.
Discuss
In
your initial post, make an investment pitch to your peers describing the
franchise you selected. Besides the IFO and franchise websites, you might want
to gather additional information from current business periodicals and news.
Research the market opportunities for that product or service, investment
costs, and the vertical marketing relationship between distribution channel
partners. Lastly, discuss any trends and developments pertaining to the
investment opportunity.
Response
Review
your peer's posts and select at least two franchise opportunities that you
would consider investing into. In your peer replies, summarize important
retailing decisions to include the target market and retailing marketing mix to
your new business partner. If the franchise has an online or physical location
describe the retail atmosphere.
Post
and Engage
Engage
and express critical thinking through your responses to promote an interactive
learning experience. Each response should be in your own words, grammatically
sound, and free of spelling errors.
Refer
to the Discussion Guidance and
Requirements when making your posts. Review the evaluation rubric for
detailed grading criteria. (Links to an external site.)
This
activity supports Module Objectives 2 & 3 and Learning Outcome 3.
USA 
India