MGMT 311 Week 5 Discussion

MGMT 311 Week 5 Discussion  | Assignment Help | Embry Riddle Aeronautical University 

Pricing the "Line-Up"

Overview

Identify a company that produces a product mix comprised of at least three different brands or models. A common example might be Apple cellphone line-up (comprised of the iPhone XS, iPhoneXR, iPhoneX, iPhone 8, and so on). Before making your final selection, scan the examples of your peers to ensure you are not duplicating an example already identified in the discussion.

Discuss

Research the company's product mix price points and discuss the pricing strategy. How does the pricing compare to the competition? Explain the significance of understanding what customers value when making pricing decisions.

Respond

Review your peer's posts and in your replies, assume the role of a new product manager charged with pricing the company's newest model. Based on your research or knowledge of the brand, what new product pricing strategy might you recommend?

Engage and express critical thinking through your responses to promote an interactive learning experience. Each response should be in your own words, grammatically sound, and free of spelling errors.

Refer to the Discussion Guidance and Requirements when making your posts. Review the evaluation rubric for detailed grading criteria.  (Links to an external site.)

This activity supports Module Objectives 1 & 3 and Learning Outcome 4.