MKT 500 Week 6 Discussion | strayer university
- strayer university / MKT 500
- 05 Feb 2022
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MKT 500 Week 6 Discussion | strayer university
·
Watch the video “Are You Sitting on a Million Dollar Idea?” from
the LEARN section this week. Instead of creating a new or revamped product for
this discussion (after all, you have already created your own hypothetical
business), you will analyze the lifecycle of an existing product. The chart on
page 179 of the e-book will be extremely helpful.
Choose a product that has been
on the market for a few years and describe how the product has evolved
throughout its lifecycle. Describe the basic product in the introductory
stage of the lifecycle. How did that product evolve in its growth
phase – were new features added, for example? When the product
reached the maturity phase of the lifecycle, how did the
product continue to evolve – were additional brand extensions created, for
example? Finally, if the product has reached the decline stage, how
would you now describe the product? This should be a 300 – 500-word
discussion even if you create a video!
·
Feel free to create a video to help in your discussion of this
product’s lifecycle. You are welcome to create a video, but you DO NOT
have to create a video. A written discussion is acceptable.
·
Read and respond to at least one (1) of your
classmate’s posts.
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