MKT 500 Week 5 Discussion | strayer university
- strayer university / MKT 500
- 05 Feb 2022
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- Management Assignment Help / Marketing Management Assignment Help
MKT 500 Week 5 Discussion | strayer university
Week 5 Discussion
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Think about a recent purchase that you have made. Or, think
about a purchase that you plan to make.
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Starting with the problem/need recognition phase of the buying
process, tell us why you made or are planning to make this purchase.
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Now describe five brand touchpoints using one touchpoint for each
phase of consumer buying process. Explain why each touchpoint is
important to each specific phase of the buying process. There should be
one touchpoint for each of the five phases of the buying process. This
week's videos will help you.
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