MKT 500 Week 3 Discussion | strayer university

MKT 500 Week 3 Discussion | strayer university

Week 3 DiscussionTop of Form

·                   1

 

·         From the video, Marketing Foundations: Influencer Marketing (2016): Unhappy Customers, answer the following questions:

 

What is the most important element of this case study specific to customer lifetime value (CLV)?  Did United Airlines do anything wrong specific to CLV?  Please make sure to use reputable and reliable information as you provide your rationale for this discussion. This should be a 300 – 500-word discussion.

 

·         Read and respond to at least one (1) of your classmate’s posts.

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