MKT 500 Week 2 Discussion | strayer university

MKT 500 Week 2 Discussion | strayer university

·         All of you will need to use external research to write your marketing plan.  All academic writing is based on references, and there is a difference in the credibility of references that you will find.  You are required to use a minimum of three peer-reviewed, academic references (quality) to support your work, but other credible references should also be used in addition to the peer-reviewed, academic references.

 

In your own words, what is a peer-reviewed, academic (quality) reference, why is this necessary and how is it different that other references? 

 

·         You should all be familiar with the academic integrity policy.  If you are not familiar with this, please read the policy in the Course Info section.  How can you avoid plagiarism in your writing, especially for your marketing assignments?  This should be a 300 – 500-word discussion.

 

·         Read and respond to at least one (1) of your classmate’s posts.

 

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